Amathuba omphakathi wezeMphakathi ekukhuleni emkhakheni wezeMpilo
Eminyakeni embalwa edlule, njengoba abezindaba bezenhlalo bekhulise ukutholakala kwayo kuzo zonke izici zenkambiso ethandwayo, ochwepheshe bezempilo kanye nezinhlangano ziye zasebenzisa ngokuqhubekayo imithombo yezenhlalo ukuxhumana namathemba kanye neziguli. Njengoba abezindaba bezenhlalo baqala ngokwengeziwe, amathuba okukhula kwabasebenzi bezokuxhumana bekhulile ngaphakathi ezibhedlela nasezikhungweni zezokwelapha.
Izibhedlela seziqaphele izinzuzo zokusebenzisa imithombo yezokuxhumana ukuze zithengise izinsizakalo zabo ezigulini kanye nokwabelana ngolwazi lwezempilo kanye nezindaba.
Abaphathi bezokuxhumana bezebhedlela yi-career evelayo okuzoqhubeka nokukhula ekudingeni eminyakeni yonke ezayo. Enye yezinhlelo zesibhedlela eziholela ekukhokhweni kokusetshenziswa kwezindaba zomphakathi yiMayo Clinic, eyakha i-Social Media Center futhi yayiyisibhedlela sokuqala sokwenza kanjalo.
Imithwalo Yemfanelo Yomnyango Wezezimboni Zezebhedlela
Ochwepheshe bezokuxhumana emiphakathini bayasiza ekukhuthazeni brand kanye nezinsizakalo zesistimu yezokunakekelwa kweziguli ngeziguli eziningi ngeziteshi zomphakathi zokuxhumana ezihlanganisa i- Twitter , i-Facebook, i-YouTube, ne-blogs. Iminyango eminingi yemithombo yezenhlalo ingase ilawulwe yizihlobo emnyangweni wokukhangisa kuze kube yilapho umuntu ohlukile, ozinikezele abezindaba bezenhlalakahle angaqashwa noma asebenze isivumelwano. Ezinye izibhedlela zingase zithande ukuqasha ochwepheshe bezokuxhumana emkhakheni wezinkontileka uma kuqhathaniswa nokuqasha umuntu isikhathi esigcwele.
Ngaphezu kokulawula ukutholakala kwezokuxhumana kwe-socialic, umphathi wezokuxhumana ungase abe nomthwalo wemfanelo wokufundisa nokuqeqesha odokotela ukuthi bangahlanganisa kanjani futhi bahlanganise imidiya yomphakathi emisebenzini yabo, ukuthuthukisa izinsizakalo zabo, nokwabelana ngolwazi lwezempilo kanye nezibuyekezo nomphakathi.
Okuhlangenwe nakho kanye namakhono adingekayo kwi-Social Media Careers
UDana Lewis uhola indlela yalo msebenzi ophuthumayo, njenge-Interactive Marketing Specialist ohlelweni lwesibhedlela saseSweden e Seattle, Washington. Ungomunye wabaphathi bokuqala benesikhathi esigcwele esiphezulu esibhedlela esibhedlela, ngakho-ke, umqashi wakhe ungomunye wabaholi esibhedlela sabezindaba.
U-Lewis unesidingo sobudlelwane bomphakathi futhi unomuzwa wokuthi imvelaphi efanayo ku-PR noma ukumaketha kuyisisekelo esihle sabenenjaja yezokuxhumana, kanye nolunye ulwazi embonini yezempilo. Ukwengeza, amakhono ekhompyutheni aqinile kufanele, futhi olunye ulwazi lwe-HTML lokubhala ulwazi luyasiza kakhulu.
Abachwepheshe bezezimboni zezokuxhumana kumele babe namakhono okuxhumana aqinile, ngomlomo nangobhalisiwe, kuwo wonke amazinga, "kusukela ezinkonzweni zokudla kuya ku-C-suite" nakho konke okuphakathi, u-Lewis uyanezela. Amakhono okwethulwa, ukuqeqeshwa nokukhuluma nakho kuyadingeka ukugcina abasebenzi kuze kube yimanje izinqubomgomo zomphakathi, ikakhulukazi uma kuhlobene ne- HIPAA kanye nokunye okuyimfihlo nokukhathazeka kwezomthetho. "Ubumfihlo nokuphepha okubekezelayo kubaluleke kakhulu" okubaluleke kakhulu, kusho u-Lewis.
Ngenxa yokuthi insimu yezobuchwepheshe bezempilo esibhedlela iyinto emisha, futhi ukunakekelwa kwempilo yinkimbinkimbi eguquguqukayo, eguquguqukayo, ukuguquguquka nokuguquguquka kuyokusiza kahle nendima yomphathi wezokuxhumana wezempilo.
Indlela Yokuthola Umsebenzi NjengesiShayamthetho sezoMphakathi sezeMpilo
Isibhedlela senhlalo yezenhlalakahle yinto emisha kakhulu, futhi akuzona zonke izibhedlela eziqasha abachwepheshe bezezindaba zenhlalakahle (okwamanje), kodwa inani lemisebenzi evulekile kufanele likhule eminyakeni embalwa elandelayo.
Ungayithola kanjani umsebenzi esibhedlela sezokuxhumana? Sebenzisa imithombo yezenhlalo, yebo! Dana Lewis, isibonelo, uxhumekile nomphathi wakhe wesikhathi esizayo ku-Twitter. U-Dana unikeza lesi seluleko esengeziwe kulabo abafuna umsebenzi wesibhedlela njengofana naye kumithombo yezokuxhumana:
- Thola uMentor: Ngaphezu kokuxhumeka kwakhe nomqashi wakhe wesikhathi esizayo, uL Lewis naye wakha ubuhlobo nomuntu owayesebenza kakade esibhedlela ngesimo esifanayo.
- Thola Ukusebenza: Ngisho noma kuyisikhathi sesikhathi noma kungakhokhiwe, umsebenzi we-internship ungaba ithuluzi eliyigugu lomsebenzi.
- Ulwazi lwengxoxo: Uma ungeke ukwazi ukuthola ingxoxo yomsebenzi, bheka ukuthi othile angakwazi ukuxoxa ngezidingo zesikhathi esizayo noma mayelana nendawo yabo.
Uma unenkinga yokuthola i-internship, zama ukuzithandela esibhedlela. Ngeke nje ufunde ngembonini, ungaphinde uzuze othintana nabo abalulekile, noma uthole umeluleki lapho. Futhi, uDana wamukela noma ubani onentshisekelo ekunakekelweni kwezempilo kwezokuxhumana ukuze alandele izibuyekezo zakhe ku-Twitter.
Izinselele ezibhekene nabachwepheshe bezezimboni zezempilo
U-Lewis ugcizelela indlela enenhlanhla ngayo ukuthi ubeke indima yakhe ngenhlangano enjalo yokucabanga. Uchaza ukuthi abanye abantu abaningi abanezindima ezifanayo babhekana nezinqamuleli ezibangelwa ukungabi nokuqonda ngezinzuzo zemithombo yezenhlalo ezibhedlela nokuthi yini okubandakanya. Kodwa-ke, esikhungweni saseSweden Medical Centre, akahlangabezane nezinselelo eziningi zenhlangano noma zamasiko ezingaba inkinga kwezinye izibhedlela. Iqiniso lokuthi iSweden laqasha umuntu ngendima yesikhathi esigcwele senhlalo yomphakathi ithi okuningi ngokuzibophezela kwesistimu ekusetshenzisweni nasekusetshenzisweni kwezokuxhumana.
Ngakho iyini inselelo enkulu kunazo zonke endimeni yakhe? Kalula nje, "isikhathi". U-Lewis uthola ukuthi ukuthola isikhathi sokuba yonke imihlangano futhi ubeke phambili yonke imisebenzi yakhe kuyinselele enkulu kunazo zonke, futhi ufisa ukuthi kukhona amahora amaningi ngosuku. Uhileleke emisebenzini eminingi eminyangweni nemikhakha eminingi ehlukahlukene futhi ngenxa yalokho ikhono lokusebenza okuningi, nokulondoloza ukuphathwa kwesikhathi isikhathi kuyisici sempumelelo.
Ukuvuselelwa kwabaphathi bezeMpilo yezeMpilo
Njengoba kunemisebenzi eminingi engasetshenziswa ukuyisebenzisa njenge-benchmark noma isilinganiso somsebenzi, kunzima ukucaphuna umholo oqondile wabaphathi bezokuxhumana bezempilo. Njenganoma yikuphi ukuqeqeshwa, izinga lezemfundo kanye nezinga lokufunda lizobe liyingxenye ebangeni leholo. Amaholo angalinganiswa angase ahlolwe ngokubheka ukukhangisa, ukuxhumana, noma izinkokhelo zezokuxhumana endaweni yangakini.
Ukuze ufunde kabanzi, ungamlandela uDana Lewis noma umqashi wakhe, iSystem Health System, ku-Twitter.